Monthly Archives: May 2012

Originally appeared in PR Week, May 11, 2012   At first blush, the words “brand journalism” might seem like a contradiction of terms. But, like traditional journalism, marketing and advertising is about telling stories. And the most successful brands are those … Continue reading →

Originally appeared in PR Week, May 9, 2012   For better or worse, catching people’s attention is probably the most crucial component to a successful blog post. Or else, what’s the point of a great post if nobody reads it? … Continue reading →

Originally appeared in PR Week, May 7, 2012 Everyone wants to get with bloggers. Everyone wants to see their message on blogs. Everyone wants to be able to speak their language. There’s a tendency to treat bloggers as this mysterious … Continue reading →