Like you and everyone else you know, I was captivated by ‘The Dress’ for way longer than I should have been. I debated friends, took screenshots, used a control image, altered room lighting, and really just wasted a bunch of time arguing over an internet meme; an argument that literally can’t be won.
Similar experiences happened to a lot of people. Sure, it’s an interesting discussion on relative experience and perception or whatever. But, it’s also just a picture of a dress manipulated by photoshop. (Also: It’s kind of funny how we all saw different colors, but yet had the same arguments.)
So after literally 36 hours of thinking about the stupid dress, I took to twitter to be snarky…. because, you know, one useless internet activity certainly deserves another, right?
Here’s what I tweeted: What The Dress can teach us about, um, net neutrality, or no, content marketing.
Good jokes usually don’t need to be explained, but here goes. There’s a trend to tie something recent in the news to one’s industry. What x can teach us about y, with xbeing the thing in the news and y being the thing you do for a living. So the ‘joke’ in the above tweet is that the author is searching for some buzzword to affiliate with the dress. It’s about taking advantage of a trend even when it doesn’t make sense.
But, it turns out I used a good buzzword: content marketing. For the record, I believe in content marketing. What I don’t believe in is mining twitter for like-minded search terms free of context. The tweet garnered five favorites from accounts that had either “#content” or “#contentmarketing” in their bio. And my awesome twitter handlealso received nine new followers from folks who have “marketing” somewhere in their bio.
Are these folks in on the joke or are they following who the algorithm robots tell them to follow? Either way, I’m glad to have them here. These new followers are going to love my content!